http://catherinesherwood.com/2009/06/is-it-really-just-social-media/ , Real Communications Fri, 19 Feb 2010 20:20:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://catherinesherwood.com/2009/06/is-it-really-just-social-media/comment-page-1/#comment-6 Phil Wed, 01 Jul 2009 20:49:17 +0000 http://catherinesherwood.com/?p=107#comment-6 Here is an example of how these social media rules can work: Since there is virtually minimal or no customer service across the retail spectrum as part of continuing trend to cut expenses(wrong place to cut in my opinion), maybe a company-based internet presence shaped along social engineering principles can help shore up the declining reputation of retailing cos. It would need to be heavily advertised and institututionalized with very visble buyin from senior management to be effective. Here is an example of how these social media rules can work: Since there is virtually minimal or no customer service across the retail spectrum as part of continuing trend to cut expenses(wrong place to cut in my opinion), maybe a company-based internet presence shaped along social engineering principles can help shore up the declining reputation of retailing cos. It would need to be heavily advertised and institututionalized with very visble buyin from senior management to be effective.

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