Comments on: Social Media: How Do You Measure Success? http://catherinesherwood.com/2009/06/social-media-how-do-you-measure-success/ , Real Communications Wed, 14 Sep 2011 16:45:59 +0000 hourly 1 By: Mark http://catherinesherwood.com/2009/06/social-media-how-do-you-measure-success/comment-page-1/#comment-5 Mark Sun, 26 Jul 2009 20:43:05 +0000 http://catherinesherwood.com/?p=96#comment-5 I have a business partner (www.BarbGiamanco.com) who also likes to qualify the network. Barb focuses on sales, so she likes to ensure that she is talking to the right people - the qualified buyer or influencer, so she can maximize her effort. A large network is great, but a highly qualified network is even more powerful as the downstream network connections are most likely highly qualified as well. I have a business partner (www.BarbGiamanco.com) who also likes to qualify the network. Barb focuses on sales, so she likes to ensure that she is talking to the right people – the qualified buyer or influencer, so she can maximize her effort. A large network is great, but a highly qualified network is even more powerful as the downstream network connections are most likely highly qualified as well.

]]> By: Wendy Soucie http://catherinesherwood.com/2009/06/social-media-how-do-you-measure-success/comment-page-1/#comment-3 Wendy Soucie Fri, 26 Jun 2009 20:33:53 +0000 http://catherinesherwood.com/?p=96#comment-3 Catherine, Well thought out post and I enjoyed your view of the qualitative aspect of measurement. As a marketing professional who has done my fair share of brand research and qualitative and quantitative research, I understand your perspective. I look forward to you sharing your perspective on my blog as a guest blogger in the near future. Wendy Catherine,

Well thought out post and I enjoyed your view of the qualitative aspect of measurement. As a marketing professional who has done my fair share of brand research and qualitative and quantitative research, I understand your perspective. I look forward to you sharing your perspective on my blog as a guest blogger in the near future.
Wendy

]]>