Comments on: Is Social Media the Latest Iteration of CRM? http://catherinesherwood.com/2009/10/is-social-media-the-latest-iteration-of-crm/ , Real Communications Fri, 19 Feb 2010 20:20:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Thoughts on blogs | Participation in the social web wk 10-09-09| Wendy Soucie Social Media Consulting | Wisconsin http://catherinesherwood.com/2009/10/is-social-media-the-latest-iteration-of-crm/comment-page-1/#comment-32 Thoughts on blogs | Participation in the social web wk 10-09-09| Wendy Soucie Social Media Consulting | Wisconsin Mon, 12 Oct 2009 17:09:31 +0000 http://catherinesherwood.com/?p=236#comment-32 [...] Is social media the latest iteration of CRM (Catherine Sherwood)  - [...] [...] Is social media the latest iteration of CRM (Catherine Sherwood)  – [...]

]]> By: Wendy Soucie http://catherinesherwood.com/2009/10/is-social-media-the-latest-iteration-of-crm/comment-page-1/#comment-28 Wendy Soucie Tue, 06 Oct 2009 02:07:17 +0000 http://catherinesherwood.com/?p=236#comment-28 Catherine, As a long time user of various contact managers and customer relationship management tools, your comments are thought provoking. I find social media a perfect place to be for someone who has focused on the customer side of business for the past 25 years. On the selfish side - I love the one on one and many to many conversations I am having. As the convoluted connection path travels from one connection to another and then highlights someone I also know. then someone I would like to know. In the past 2 years as my network has grown, I feel richer because of the depth and reach. Its exciting to connect with someone in AZ with more touch points than the person next door. I won't even bore you with my thrill at having great connections in Paris and Australia! What CRM does do is help provide a process to manage those business connections and make the "drip marketing" or the Email marketing a little more feasible. Social media runs the risk of overwhelming all of us with information and management overload. I believe that the next wave of Web 2.0 (or will it be Web 3.0) functionality will be better management systems for our social media relationships and even (can one hope) tools that truly integrate CRM and social media as one symphony together. Regards, Wendy Soucie http://www.xeesm.com/wendysoucie Catherine,
As a long time user of various contact managers and customer relationship management tools, your comments are thought provoking. I find social media a perfect place to be for someone who has focused on the customer side of business for the past 25 years.

On the selfish side – I love the one on one and many to many conversations I am having. As the convoluted connection path travels from one connection to another and then highlights someone I also know. then someone I would like to know. In the past 2 years as my network has grown, I feel richer because of the depth and reach. Its exciting to connect with someone in AZ with more touch points than the person next door. I won’t even bore you with my thrill at having great connections in Paris and Australia!

What CRM does do is help provide a process to manage those business connections and make the “drip marketing” or the Email marketing a little more feasible. Social media runs the risk of overwhelming all of us with information and management overload. I believe that the next wave of Web 2.0 (or will it be Web 3.0) functionality will be better management systems for our social media relationships and even (can one hope) tools that truly integrate CRM and social media as one symphony together.

Regards,
Wendy Soucie
http://www.xeesm.com/wendysoucie

]]> By: Mitch Lieberman http://catherinesherwood.com/2009/10/is-social-media-the-latest-iteration-of-crm/comment-page-1/#comment-27 Mitch Lieberman Mon, 05 Oct 2009 22:45:24 +0000 http://catherinesherwood.com/?p=236#comment-27 Catherine - This topic is near and dear to many. There is a very active discussion which takes place on Twitter and on blogs with a large core group. Just do a search on #scrm on twitter, or take a look at the blog roll on my blog and you would likely enjoy the conversation. Mitch Catherine – This topic is near and dear to many. There is a very active discussion which takes place on Twitter and on blogs with a large core group. Just do a search on #scrm on twitter, or take a look at the blog roll on my blog and you would likely enjoy the conversation.

Mitch

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