Is It Really Just Social “Media”?

I recently read a post from David Armano who is part of Dachis Corporation – a company involved in the early stages of developing “social technology platforms and professional service programs with the stated goal of helping companies become ‘Social Enterprises’”. These guys are moving beyond just thinking about Social Media

Is a Social Media Team as Important to a Company as IT?

I read a good post by Jeremiah Owyang called “Report: Companies Should Organize for Social Media in a “Hub and Spoke” Model”. It was based on some Forrester research, and stated that 42% of the companies it surveyed used this “Hub and Spoke” approach. Twenty-nine percent used

Social Media: How Do You Measure Success?

I’ve been thinking about the best way to determine a company’s success in the Social Media. I don’t think that there is a one-size-fits-all answer, nor am I sure if we yet know to tie a lot of the activity we do in the Social Media directly to sales, customer retention, and other bottom-line business goals. However, I think that there are some Social Media measurements

It’s Not about You, It’s about Your Customers

There is a story that Ken Olsen, former CEO of Digital Equipment, once said that he saw “no reason for any individual to have a computer in his home”. Although many thought that this quote was an urban legend (alligators in the sewers of Manhattan comes to mind) he did say it at the 1977 meeting of the World Future Society in Boston. This quote was picked up by Time magazine, and Mr. Olsen spent some effort backpedalling when he was criticized for the remark.

Digital’s CEO could be forgiven in 1977, but I knew nothing of his past remarks when