eBooks / White Papers
Financial Services & Social Media
This 40+ page white paper reviews FINRA regulations relating to social media and newer forms of interactive communications. It is an excellent document for those that want to understand the regulations that affect the financial services industry, get a high-level overview of the various venues and types of services that make up the social web, and get some preliminary direction on how financial services companies can work- effectively – within the guidelines.(FREE)
LinkedIn: Active Business Networking Tool
An easy-to-follow eBook that walks through most of the important components of LinkedIn and explains how the various features can be used by sales people to effectively nurture their networks. Suggestions are also given about how a company can enhance the quality of interaction that their sales team has with prospects by providing materials that they can incorporate within their profiles. (FREE)
Twitter: Social Media Prospecting Tool
A good beginners guide for businesses who want to successfully grow their followers on Twitter. A how-to eBook that incorporates strategic elements, is a powerful way for those who have just established Twitter account to get up and running. Even those that have established Twitter accounts, but want to maximize their success, can benefit from this eBook. (FREE)
Web 2.0 Product Launch
This 1-page concept diagram helps product marketing managers understand how to incorporate social media into their product rollout plans. (FREE)
NCP Model of Social Media Measurement
The NCP (Network – Contributions – Participation) Model is used for measuring the effectiveness of social media programs. Developed by the Social Media Academy, it is a good way to benchmark both the reach and engagement with your audience. This presentation - originally given as a webinar – provides two case studies. (FREE)
Social Media Analytic Tools White Paper
This white paper provides an overview and a comparison of various types of social media analytic tools. Although these products change rapidly, it still provides a good framework for understanding how these product work and – consequently – how best to evaluate these products. (FREE)
Mobile Apps
Today, a good marketing strategy should consider not only traditional media, but also the internet, social web and mobile apps. With the growth of iPhone (and now Droid) users, mobile apps can help marketeers extend their reach into every aspect of the consumer’s life. This white paper gives an overview of some interesting apps that businesses have built to promote their products. (FREE)
