More Info

Webinars

Presentation – NCP Model for Measuring Social Capital Case examples of how to use the Network – Contributions – Participation (NCP) Model for measuring Social Capital (Social Media Academy Presentation, January 22, 2010)

Presentation – Twitter: Social Media Prospecting Tool An in-depth guide on how to use various tools to get the right followers on Twitter, how to get more followers like the ones you have and how to analyze your follower base. (Social Media Tools Week, November 17, 2009)

Presentation – LinkedIn: Active Business Networking Tool Step-by-step description on how to take full use of LinkedIn: Building robust and dynamic profiles, growing your 1st degree connection lists, and getting introductions to your network of 2nd degree connections. The perspective in on how companies can leverage the connections of their employees to prospect for new customers and to maintain existing customer relationships. (Social Media Tools Week, November 17, 2009)

Social Media Assessment of Citrix Online’s GoToMeeting product: Recording of webinar given by members of the Social Media Academy: Matson Sparling, Catherine Sherwood, Lisa Robb, Susan Rice Lincoln. (Social Media Academy Presentation, August, 2009)

Press Releases

Social Media Academy establishes Black Diamonds global consulting network to help small-to-medium business enter social media space. (September 8, 2009)

White Papers / Briefs

Product Launch Process 2.0 | Interrelationship of Web & Social Media Sites Overview of the components of a product launch in the Web 2.0 environment.

Education_and_SocialMedia.pdf Brief overview of Colleges & Universities and their social media presense.

Resources

Open up the Blogroll on the left to view a list of helpful social media resources.