Product Launches in the Age of Social Media
As a former product manager who has launched literally dozens of products and new business lines, I had a checklist of all of the touch points needed for a successful launch. However, in the age of Web 2.0 and social media that checklist now has some new steps with more extended new timelines, and some old steps have either been eliminated or diminished in terms of the amount of effort put into them.
The rule in the past was to line up everyone within your organization to be trained and ready to go on Day 1 of a product launch. It still holds true that sales, customer support, and operations need to be fully trained and ready to go when a product is put on the shelves. For services and software that go through a Beta release stage, there is often a more extended launch period, not just one day when everyone symbolically cuts a ribbon. How to roll out a product internally has not changed that much.
Social Media Tools Week: Twitter | Social Media Prospecting Tool
November 17, 2009 – Thanks for attending today’s webinar. My goal was to help you understand the unique value that Twitter brings in terms of being able to prospect for new customers. In the spirit of “Social Media Tools Week” I wanted to keep this presentation light on theory but heavy on how-to actually build a quality group of followers.
Presentation – Twitter: Social Media Prospecting Tool
There are a lot of tools out there but I selected those that I felt got the job done best. I don’t know exactly what works for the rest of you, but I like a step-by-step guide on how to get started. Once you learn the ropes, then swapping out one tool for another one that you like better or enhancing your own follower strategy with lessons you have learned is great. However, I think that everyone needs some guidance to get in the game. Please use this blog to ask questions or share your advice / best practices with the rest of us.
Some additional thoughts about the Twitter List function…
LinkedIn: The Upside and Downside of the Following People Function
Today I did a webinar on LinkedIn for Social Media Tools Week (sponsored by the Social Media Academy). I tried to make it a very how-to type of webinar. The main emphasis was on making connections with people you know and how to use those connections to effectively get to people you would like to know.
Presentation – LinkedIn: Active Business Networking Tool
I touched on the value of groups – getting involved in industry and other networking groups as well as setting up a your own group. I touched briefly on a new feature within the Groups section on LinkedIn called “People I am following”. With this feature, you are automatically set to follow your 1st degree connections with whom you share a group membership.
Social Media Tools Week: LinkedIn | Active Business Networking Tool
November 17, 2009 – Thanks to all of you who attended the webinar today on LinkedIn. My goal was to give you a step-by-step guide on how to use all of the features of LinkedIn to your advantage – from building a more robust and dynamic profile to how to use your 1st degree connections to tap into your much larger network of 2nd degree connections. I tried to give a perspective on how companies could take advantage of the networks of their employees to both prospect for new customers and maintain strong relationships with existing customers.
Presentation – LinkedIn: Active Business Networking Tool
Use this blog to ask questions or share with others any tips you may have about how to best use LinkedIn. The “Don’ts” are as valuable as the Do’s”. For example, many of you may have noticed that LinkedIn allows for those of you who have Twitter accounts to have your tweets automatically become Status Updates on LinkedIn. Personally, my followers on Twitter are a different group than my connections on LinkedIn, so I prefer – for the most part – to communicate different information. However, some people who want to take advantage of this feature have suddenly realized that having all of their tweet become Status Updates on LinkedIn is not only too much but too frequent information for their LinkedIn connections.
