Social Media and Higher Education: Seems Like a No-Brainer
I recently did a quick review of what colleges and universities are doing in the social media. I took from some good sources and compiled an overview of what is happening now. You can download that brief report belowSocial Media and Higher Education.
Can You Segment Your Twitter Followers, and What Value Does That Bring?
The matrix below was first posted on Social Media Today and was create by Ogilvy (an ad agency) for IBM. Although the original post was called “Have You Considered Segmenting Your Social Media Strategy?”, the matrix primarily speaks to how you can use Twitter and, secondarily, who you will be speaking to.
The Social CRM Debate: What is it? And are the Two Terms Really Compatible?
I am not a CRM expert but a social media consultant, so I will treat myself kindly and say that I have an unbiased view on CRM (sounds better than saying I’m inexperienced). However, I do know enough to know that – using the broadest definition of the term – customer relationship management is not a bad thing. If we all managed our relationships better, everyone would be happier.
New FTC Ruling on Blogger Disclosure is a Defining Moment for Social Media
The FTC has made what some may see as a controversial ruling – that bloggers must disclose if they are getting paid by or are receiving free goods from companies whose product they have reviewed. These rulings are meant to protect consumers, but they also protect the overwhelming majority of companies that are using the social media honestly. Transparency in the social media is the only way to gain trust. If a relationship is based on manipulation it will ultimately fail. As it has often been said, it is not a matter of if you will be exposed but when you will be exposed. Not only is there –ultimately – no place to hide, but the news of your transgressions will fly fast over the internet.
