Social Media Tools Week: LinkedIn | Active Business Networking Tool
November 17, 2009 – Thanks to all of you who attended the webinar today on LinkedIn. My goal was to give you a step-by-step guide on how to use all of the features of LinkedIn to your advantage – from building a more robust and dynamic profile to how to use your 1st degree connections to tap into your much larger network of 2nd degree connections. I tried to give a perspective on how companies could take advantage of the networks of their employees to both prospect for new customers and maintain strong relationships with existing customers.
Presentation – LinkedIn: Active Business Networking Tool
Use this blog to ask questions or share with others any tips you may have about how to best use LinkedIn. The “Don’ts” are as valuable as the Do’s”. For example, many of you may have noticed that LinkedIn allows for those of you who have Twitter accounts to have your tweets automatically become Status Updates on LinkedIn. Personally, my followers on Twitter are a different group than my connections on LinkedIn, so I prefer – for the most part – to communicate different information. However, some people who want to take advantage of this feature have suddenly realized that having all of their tweet become Status Updates on LinkedIn is not only too much but too frequent information for their LinkedIn connections.
Social Media and Higher Education: Seems Like a No-Brainer
I recently did a quick review of what colleges and universities are doing in the social media. I took from some good sources and compiled an overview of what is happening now. You can download that brief report belowSocial Media and Higher Education.
Can You Segment Your Twitter Followers, and What Value Does That Bring?
The matrix below was first posted on Social Media Today and was create by Ogilvy (an ad agency) for IBM. Although the original post was called “Have You Considered Segmenting Your Social Media Strategy?”, the matrix primarily speaks to how you can use Twitter and, secondarily, who you will be speaking to.
The Social CRM Debate: What is it? And are the Two Terms Really Compatible?
I am not a CRM expert but a social media consultant, so I will treat myself kindly and say that I have an unbiased view on CRM (sounds better than saying I’m inexperienced). However, I do know enough to know that – using the broadest definition of the term – customer relationship management is not a bad thing. If we all managed our relationships better, everyone would be happier.
