LinkedIn: The Upside and Downside of the Following People Function
Today I did a webinar on LinkedIn for Social Media Tools Week (sponsored by the Social Media Academy). I tried to make it a very how-to type of webinar. The main emphasis was on making connections with people you know and how to use those connections to effectively get to people you would like to know.
Presentation – LinkedIn: Active Business Networking Tool
I touched on the value of groups – getting involved in industry and other networking groups as well as setting up a your own group. I touched briefly on a new feature within the Groups section on LinkedIn called “People I am following”. With this feature, you are automatically set to follow your 1st degree connections with whom you share a group membership.
Social Media Tools Week: LinkedIn | Active Business Networking Tool
November 17, 2009 – Thanks to all of you who attended the webinar today on LinkedIn. My goal was to give you a step-by-step guide on how to use all of the features of LinkedIn to your advantage – from building a more robust and dynamic profile to how to use your 1st degree connections to tap into your much larger network of 2nd degree connections. I tried to give a perspective on how companies could take advantage of the networks of their employees to both prospect for new customers and maintain strong relationships with existing customers.
Presentation – LinkedIn: Active Business Networking Tool
Use this blog to ask questions or share with others any tips you may have about how to best use LinkedIn. The “Don’ts” are as valuable as the Do’s”. For example, many of you may have noticed that LinkedIn allows for those of you who have Twitter accounts to have your tweets automatically become Status Updates on LinkedIn. Personally, my followers on Twitter are a different group than my connections on LinkedIn, so I prefer – for the most part – to communicate different information. However, some people who want to take advantage of this feature have suddenly realized that having all of their tweet become Status Updates on LinkedIn is not only too much but too frequent information for their LinkedIn connections.
Social Media and Higher Education: Seems Like a No-Brainer
I recently did a quick review of what colleges and universities are doing in the social media. I took from some good sources and compiled an overview of what is happening now. You can download that brief report belowSocial Media and Higher Education.
Can You Segment Your Twitter Followers, and What Value Does That Bring?
The matrix below was first posted on Social Media Today and was create by Ogilvy (an ad agency) for IBM. Although the original post was called “Have You Considered Segmenting Your Social Media Strategy?”, the matrix primarily speaks to how you can use Twitter and, secondarily, who you will be speaking to.
