The Net Promoter Score and the Financial Services Industry.
The NetPromoter Score (NPS) was first espoused by Fred Reichheld – a Bain & Company Fellow and Founder of Bain’s Loyalty practice. It basically says that the key question to ask of any client is “Will you promote our product?”. Since both the real world and and social networks can quickly carry both positive and negative comments, the NPS balances all that out by subtracting the bad from the good. Below is a definition of how all of this works from a site called – fittingly – Net Promoter.
Twitter: Social Media Prospecting Tool
Although it takes time and a systematic effort, Twitter is a good social site for finding new prospects. Tools like Twitter Search make it easy to search on user names, topics, hashtagged words and locations of users. This is a nice way to find people who have interests that match what you are selling, live in the geographic area you serve (if you are a local business) and even find your existing customer base.
Vanguard is Connecting Well with Retail Clients within FINRA Guidelines
Vanguard has an active Facebook Page and a blog that they manage. The blog has five active bloggers that help put a face to the company. Their blogs show expertise, but do not sell products, an important differentiation when it comes to FINRA regulations. If any topic could be construed as advice, there are qualifying notes.
Just Because You Use Social Media Tools Does Not Mean that You are Engaged in Social Media Marketing
A company called Systemic Marketing asked “the top marketing book authors, marketing professors, marketing analysts, and CMOs on Twitter to share their favorite definitions of marketing”. They got responses that ranged from one sentence to a full paragraph (including one guy who compared it with getting a hot woman to sleep with him), but only one or two of these experts gave a definition that included
