Vanguard is Connecting Well with Retail Clients within FINRA Guidelines
Vanguard has an active Facebook Page and a blog that they manage. The blog has five active bloggers that help put a face to the company. Their blogs show expertise, but do not sell products, an important differentiation when it comes to FINRA regulations. If any topic could be construed as advice, there are qualifying notes.
Just Because You Use Social Media Tools Does Not Mean that You are Engaged in Social Media Marketing
A company called Systemic Marketing asked “the top marketing book authors, marketing professors, marketing analysts, and CMOs on Twitter to share their favorite definitions of marketing”. They got responses that ranged from one sentence to a full paragraph (including one guy who compared it with getting a hot woman to sleep with him), but only one or two of these experts gave a definition that included
Investor Relations and Social Media – Putnam is Taking a First Step
There seems to be some growing awareness of social media as a tool for the Investor Relations (IR) community. Reg FD – the Fair Disclosure regulation issued by the SEC in 2000 – was meant to level the playing field for individual and institutional investors. Although well-intended
Vanguard Dips its Toes into Social Media (with One Eye on FINRA and the SEC)
Taking a look at the world of investing and where many are gathering in the social media, Morningstar.com has a very impressive group of forums and blogs. Over roughly a 3+ year period, there were more than 1.7 million posts on Funds, Stocks and General topics. The big leader in terms of the groups is clearly the very active Vanguard Diehards – with more than 580,000 posts to date. And the Vanguard community is strong across the web. The Bogleheads – followers of John Bogle, founder and retired CEO of Vanguard – had 671 new posts over 98 topics in just one, typical day.
