Don’t Believe Your Own PR! or You Are Talking to the Wrong People!

June 01, 2009

Recently I had access to analytic tools that are able to measure the “sentiment” out there on the web and in the blogosphere. Having a background in financial services I was interested in knowing what emotions were swirling around ten of the top retail investor sites. What I discovered was that

Read Full Entry?  or   Write a Comment? { No Comments Yet }

Sun & Oracle: Do they talk the same language?

May 19, 2009

The financial analysts always look at the overlap of products and of audience to see if a merger is going to work. They want to know if there is opportunity for cross-selling, not cannibalization. They talk about business synergy. However, many mergers have failed based on a mismatch of

Read Full Entry?  or   Write a Comment? { No Comments Yet }
Certified Social Media Academy Certified Consultant