Social Media Assessment
In developing a social media strategy, we start with a comprehensive assessment in order to gather all the information necessary to develop the strategy itself. We examine all of the key components of your company’s social media ecosystem – its customers, its brand, its partners and its competition – to help clarify goals and develop the most effective strategic plan.
Starting with a solid assessment is crucial to developing a clear picture of your company’s current social media presence, both quantitatively and qualitatively. Our assessment focuses on determining your company’s share of voice in the social media, what the sentiment is around your company and its products/services, the level of activity in both the social and mainstream media, and who the influencers are. Using specialized social media tools, we analyze activity at sites such as YouTube, Facebook, LinkedIn, and Twitter, to name a few, as well as blogs, message boards, and other social media sites relevant to your company’s audience.
Our assessment will tell you:
- What your customers need and want
- Where your customers and prospects gather online
- How your brand is perceived in the market
- Where your partners are
- What your competitors are doing in social media
We also include a SWOT analysis in our assessment: an examination of your strengths, weaknesses, opportunities and threats in social media. With an assessment and SWOT analysis in place, we are well-positioned to define your social media strategy.
For an overview and comparison of Social Media Analytic Tools, view this white paper:
