Social Media Implementation
Implementing and executing your social media strategy involves two key components: building a social media implementation team, and establishing a social media implementation plan.
Implementation Team
We will help your company assemble the team (expanding it from the smaller team involved in defining the strategy); providing education and training in social media to team members who are less experienced; and helping create guidelines and escalation procedures. Although we can provide expertise and guidance, remember that the actual execution of the plan must come from team members to be most successful.
The role of the implementation team is to:
- Contribute to the creation of an Implementation Plan
- Help execute the Plan
- Become key advocates for the whole project
An effective social media implementation team consists of employees that represent the departments that typically have responsibility for acquiring and servicing customers (marketing, product, support, sales, and distribution).
Social Media Implementation Plan
An Implementation Plan is a road map of who does what in order to carry out your strategy and achieve the goals defined in it. Working closely with your team, we will help you create an Implementation Plan that:
- Identifies the places and spaces you want to engage in and assigns team members to each
- Establishes a Development Plan for any new space your company may want to create
- Assigns people to listen and react to certain topics, keywords, brands, and customer groups
- Offers guidelines for each team member on how to respond and whom to escalate to
- Establishes time allocation expectations for each individual and department to dedicate to social media and accounts for adjustments of other work expectations as needed.
- Lists contacts – customers , prospects, influencers – you want to connect with
- Establishes an overall project timeline.
