Social Media > Strategy

Using the information generated in the assessment and SWOT analysis phase, we establish a detailed social media strategy. We will help put together a team within your company to participate in development of the strategy to ensure it dovetails with other company objectives and encourage buy-in among key company personnel.  We also strongly suggest that a few key customers be invited in so that their participation can help shape the strategy. This input will maximize the chance of active involvement by those you want to engage, and encourage these customers to become initial advocates.

The strategy is based on six core elements:

• Goals you want to achieve
• Mission of your social media strategy
• Benefits to your company, customers and partners
• Actions required
• Program development
• Reporting needed to measure success

With the strategy in place, we will be ready to move to the next step: implementation.