Strategic Marketing

Strategic marketing can help companies in various stages of development increase revenues, strengthen their position against competition, create efficiencies in how they market their products or services, and grow their existing client base. The goal is to create a roadmap that drives marketing, informs PR, shapes sales and partnership strategies and provides input to those in product development about who – exactly – is being served and what their needs are. It helps a company keep its focus and increases the effectiveness of initiatives across the company.

Assessment and Analysis

Our methodology for strategic marketing starts with an assessment and analysis of your company’s potential markets and existing customer base. At a minimum, our assessment will include the following components:

• Market segmentation & sizing
  Dividing your markets into groups based on differing characteristics that might affect packaging, pricing or sales channel, and quantifying the size of each of these markets
• Market needs analysis
  Identifying the needs of each market and a products key value propositions.
• Competitive analysis
  Identifying threats and opportunities of competitors
• Partner / partner potential review
  Identifying potential channel sales, marketing or technology partners
• Brand sentiment analysis
  Assessing the feelings around your brand and characteristics of your brand.
  The analysis of the existing customer base would also include cost-of-sales, retention and revenue growth rates.

Strategic Marketing Plan Development

Using the data generated from our assessment and analysis, we create a strategic marketing document that summarizes the data and makes recommendations for marketing, PR, product management, business development and the executive team. If a social media strategy is also being developed, we make sure it shares a consistency of vision.

Expanded services may include:

• “Messaging” statements that can be used by marketing, sales and PR
• Revised sales collateral to make the sales process more effective
• Product packaging plan
• Client retention plan